Once you purchase a pattern it is emailed to you in a PDF file. The file includes the pattern in a range of sizes and a full step-by-step tutorial complete with color photographs. The tutorials make it really easy for a novice sewer, like myself.
I used the Sweet Pocket Pinafore pattern and made a Christmas outfit for Sophie. I substituted ruffles for the suggested pocket, but otherwise stuck with the pattern.
From the back:
Since Christmas, I have made a few other things for her, including this hoodie:
If you are not much of a DIY-er, Heidi & Finn Studio sells ready-to-wear clothing and accessories with a similar aesthetic and cuteness factor. Enjoy!